If you can tell, we have a strong aversion to operating as “Pavement Pete’s”.
So we do everything we can to use leverage in our business.
There’s no greater leverage than automation.
Honestly, with Phase 1, once it’s up and running, the Smart Form/AI technology pretty much does the work for you.
Generally we have to go in and refresh our copy about once every 6 months.
Once it’s churning out leads, it just becomes a matter of pumping more money into it.
But, searching for referral partners is still too much like a “Pavement Pete” kind of job.
So I developed a software that automates the entire process of finding referral partners.
The software reaches out to potential referral partners, with pre-scripted communication to open the conversation.
Then has them book a time in your calendar.
So you only speak with partners who want to speak with you.
Even the positioning of having them book a time in YOUR calendar sets the tone for the conversation.
You’re not walking into their office begging for referrals.
They’re booking a time to speak with you. A small difference, with a major influence on your results.
One of our students, Ben Feldman, said that while he did love the lead-gen portion of Fully
Covered...we are actually doing people a disservice.
Because sure...the lead gen is great, but it's the automation section that really helped him free up his time.
And we don't talk about automation much until you are actually inside the program. (It's not a sexy topic.)